Sharingbox Sub-Brands

Brand Development | 2019

In my final year and a half at Sharingbox, I was able to assist the HQ team in Brussels with an company rebrand. Though an external agency did a majority of the initial work, the idea for the photo frame slashes came from my team. As head of design in the United States, it was my job to oversee the rollout of this brand across all of our touchpoints in our 5 major markets, both digital and print.

Sharingbox had developed a suit of services during my tenure—software solutions, internal tools, but mostly client-facing sales tools. These services were not developed by the agency that led the rebrand, so my team took up the task of creating a sub-brand system to unify our offerings.

We used the Sharingbox logo’s slashes as our main source of inspiration. The subtle, colorful gradient for Sharingbox also served as our benchmark for developing the rest of the identities.

Starting with an icon for Sharingbox, each icon followed the same grid structure, width, and height. Bright, ownable gradients were developed for each sub-brand.

Again taking our cues from the main identity, logotypes were developed for each sub-brand. The same font, weight, and tracking were used as a starting point, and meticulous attention was paid to subtle details, for instance the cut legs and stems on certain letters, to ensure uniformity across the brand.

Software

• Datalock

• Webservices

• V4 Software

• Media

Internal Tools

• Arno

Booth Experiences

• Yodabooth

• Pixers

• Mosaic

• Scan+Capture

A robust brand book was created for the new system. For example, each logo had four color options: a primary logo with a colored icon and black or white text, and a secondary option that was solid black or white.