Scratch Studios

Branding | 2018

Tyler Lyons, one of NYC's best up-and-coming wedding photographers, approached me to design a logo and brand identity for his growing business. He already had the name—Scratch Studios—and we came up with the tagline together, "Memories Made from Scratch

He had three requests: a retro vibe, a "made from scratch" look, and a bold color choice to help him stand out from the majority of wedding photographers. We first went through two type studies, one for the script and one for the sans component of the logo. "Scratch" ended up being a highly customized script font, one that was evocative of 1950's typography without feeling too dated.

After settling on the bold red, I moved on to the rest of the branding: business cards, client forms, contract, and a website that I designed on Squarespace. His bold photography really blended will with the chosen color and branding style.

His business has been growing steadily over the past two years, this year he's looking to hire other photographers to keep up with the demand for his amazing work.