Hot Mess Moments

Brand Creation | 2021

Hot Mess Moments is a weekly YouTube show and podcast hosted Beth Dixon and Dylan Zaner. The show is a “let’s watch” and consists of two queer people recapping their co-host’s favorite shows that the other hasn’t seen before: The Nanny and Lost. The show is lighthearted, funny, and filled with irreverent moments and witty innuendo.

The client’s ask was to create something in-your-face vibrant and colorful—think bubblegum and the Powerpuff Girls.

The logo I created has three distinct elements. The full logo consists of the logotype, featuring a customized version of Rooney Sans with a hard drop shadow outline. The sub-headline is optional, especially for smaller applications.

I created a triad color scheme of B*tchin Blue, Sassy Sunshine, and Peeved Pink, all offset by a more subdued Know-It-All Navy. These colors can be used interchangeably between three elements of the logo: the background, the text, and the flame. I also developed a one-color and one-color outlined version of both icon and logo.

I created a series of scribbled patterns that can be used in any of the three main colors. These provide some texture and are primarily used on social platforms.